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10 Ideas that Changed the Marketing World

For those of you who do not subscribe to Advertising Age or at least look at it occasionally....you should. I found an article yesterday that has those essential facts to know about the marketing/advertising industry. Ad Age highlights some of the most influential marketing tactics and campaigns that changed the industry.

I had the opportunity to intern at TBWA\Chiat\Day in the Fall 2009 and two of their creations were featured on this list, and subsequently they are two campaigns that had a major influence in my interest in the industry.

The Absolut Bottle ads, as well as the infamous "1984" Apple Commercial (I got to meet the man behind that amazing creation!).

Here's the link to the article. You won't be surprised that you know the entire top 10.

A Look Back at 10 Ideas That Changed the Marketing World

Music Television...minus the music.

MTV was a staple of innovation in the '80s, becoming the first cable television program to broadcast music videos all day every day. However, over the past (almost!) 3 decades its slogan and mission of "Music Television" has become almost irrelevant. Slowly integrating a more variety of shows like the famous Real World, Cribs, Pimp my Ride, True Life, Sweet Sixteen and other claimed "reality" series.

The stake in the heart of "music television" came about in November of 2008 when Total Request Live, or TRL as most popularly known came it an end. TRL made Carson Daly a pop icon and well as branding the "VJ" job title. Growing up with MTV as being at least partly about the music, it really disappointed me as a loyal viewer that MTV was selling out and giving in to the Reality Show epidemic.

Well friends it has now become official, MTV has released its new logo design and without surprise it is now sans the slogan "Music Television". They are "embracing" the new direction they claim to be taking. According to the Yahoo! article, "MTV morphed into a channel that focused less on any one theme and more on targeting a specific teen and young-adult audience, ditching its music roots to deliver whatever the network perceived that audience wanted."

Well now that you are all intrigued here is the old vs. the "new" logo....



You may be thinking to yourself this logo doesn't look that different. Well you are correct. The 'M' is now slightly shorter and fatter but the only noticeable difference is the slogan has officially disappeared.

MTV is clearly making a statement...bye bye Music Television... R.I.P. 1981-2010




MTV's Big Change

Pass that Guacamole...

Well last night was once again filled with an interesting set of commercials. How could I have a blog talking about the creative side of marketing and adveritsing and not post my favorite spots from last night. So here we go...

I would have to say that my number one favorite (not in terms of being a great ad) but more so for the entertainment value had to be the Bud Light T-Pain voice box commercial...It just goes to show you that T-Pain can do anything and make lots of money...



One of the most clever and visually stimulating ads from the night had to be the Vizio ad...Bringing back all those youtube classics and putting it to a high tech futuristic theme really different...



So my last ad I'm going to feature I just found cute haha...Intel has really tried to modernize their advertisement and make them less corporate and more about innovation. The robot reminds me of Wall-E and how could you not feel bad for a robot named Jeff...



There were a lot of great ads and a lot of awful ads... I'm not going to overload you with them all now but maybe you'll see some more here and there...

Lastly I just have to put the introduction song with Jay-Z and Rihanna's Run this Town with the orchestra and then the CBS theme meshed in. They could not have made a more epic song to introduce this year's big game...



If you want to check out more ads for yourself check out Hulu Adzone or YouTube AdBlitz.