10 Ideas that Changed the Marketing World

For those of you who do not subscribe to Advertising Age or at least look at it occasionally....you should. I found an article yesterday that has those essential facts to know about the marketing/advertising industry. Ad Age highlights some of the most influential marketing tactics and campaigns that changed the industry.

I had the opportunity to intern at TBWA\Chiat\Day in the Fall 2009 and two of their creations were featured on this list, and subsequently they are two campaigns that had a major influence in my interest in the industry.

The Absolut Bottle ads, as well as the infamous "1984" Apple Commercial (I got to meet the man behind that amazing creation!).

Here's the link to the article. You won't be surprised that you know the entire top 10.

A Look Back at 10 Ideas That Changed the Marketing World

iPad more like iWant!

So Steve Jobs had another amazing Mac World announcement yesterday (even though everyone already knew what it was)...the iPad! This is Apple's weapon to destroy it's fellow gadgets...cough kindle cough.... Many are criticizing the iPad calling it simply a 'larger version' of the iPhone/or iPod Touch. This is not really the case. Yes it has some similarities but all Apple products do across the board to keep the compatibility between products. But when you look deeper in this magical tablet it's more than just an iPhone...more than an iPod....different than a laptop. Just take a look at the video from Apple...no not the Keynote speach...just this ...





This video should give you a different perspective of the product as a whole. One part of Apple's latest creation I agree with the critics about, is the AWFUL name. The iPad? really? Although I do enjoy the infamous "i" added to the prefix of simple words making them so trendily catchy, this one is iffy. Not that I could think of something better but this sounds more like a different type of product than a cutting edge piece of technology. Hopefully Apple with try to fix this mild oversight in their marketing campaign for the iPad. But overall once again Steve Jobs, you put on a great show for this long awaited product!