For those of you who do not subscribe to Advertising Age or at least look at it occasionally....you should. I found an article yesterday that has those essential facts to know about the marketing/advertising industry. Ad Age highlights some of the most influential marketing tactics and campaigns that changed the industry.
I had the opportunity to intern at TBWA\Chiat\Day in the Fall 2009 and two of their creations were featured on this list, and subsequently they are two campaigns that had a major influence in my interest in the industry.
The Absolut Bottle ads, as well as the infamous "1984" Apple Commercial (I got to meet the man behind that amazing creation!).
Here's the link to the article. You won't be surprised that you know the entire top 10.
A Look Back at 10 Ideas That Changed the Marketing World
I enjoyed reading this article. BTW, was it Lee Clow that created the Apple ad?
ReplyDeleteNo it wasn't Lee, it was another man, I forget his name but he came to speak to us during on of the intern breakfast and I was pretty star struck. I think he was a producer now for the production part of the company or something along those lines.
ReplyDelete