Music Television...minus the music.

MTV was a staple of innovation in the '80s, becoming the first cable television program to broadcast music videos all day every day. However, over the past (almost!) 3 decades its slogan and mission of "Music Television" has become almost irrelevant. Slowly integrating a more variety of shows like the famous Real World, Cribs, Pimp my Ride, True Life, Sweet Sixteen and other claimed "reality" series.

The stake in the heart of "music television" came about in November of 2008 when Total Request Live, or TRL as most popularly known came it an end. TRL made Carson Daly a pop icon and well as branding the "VJ" job title. Growing up with MTV as being at least partly about the music, it really disappointed me as a loyal viewer that MTV was selling out and giving in to the Reality Show epidemic.

Well friends it has now become official, MTV has released its new logo design and without surprise it is now sans the slogan "Music Television". They are "embracing" the new direction they claim to be taking. According to the Yahoo! article, "MTV morphed into a channel that focused less on any one theme and more on targeting a specific teen and young-adult audience, ditching its music roots to deliver whatever the network perceived that audience wanted."

Well now that you are all intrigued here is the old vs. the "new" logo....



You may be thinking to yourself this logo doesn't look that different. Well you are correct. The 'M' is now slightly shorter and fatter but the only noticeable difference is the slogan has officially disappeared.

MTV is clearly making a statement...bye bye Music Television... R.I.P. 1981-2010




MTV's Big Change