A Gatorade Evolution

This tv spot is one of my favorite commercials currently running. Gatorade has been consistently entertaining consumers with their advertisements over the past 5 years but now with the growing competition in the sports drink market it's time for a change. Gatorade has introduced it's new product line and now has 3 types of products for each stage of the game. The "G Series" includes Prime 01: Pre-Game Fuel, Perform 02: Thirst Quencher, and Recover 03: Post-Game Protein Recovery.


TBWA\Chiat\Day has created a commercial that shows the evolution of not only gatorade but also the evolution of sport. The catchy jingle made just for the commercial produced by David Banner and sung by artist Quinn. This song is becoming a popular search question because people want to know who it is by and where it is from. These lyrics, "If you want a revolution, the only solution: evolve. You gotta evolve", speak to not only sports but also Gatorades newly enhance and "evolved" products. Gatorade used a variety of sports all-stars to help their research on how to make these G products fit the athletes needs. Peyton Manning, Serena Williams, Misty May Treanor, Dwight Howard, LaDainian Tomlinson, Derek Jeter, Landon Donovan and Ellery Hollingsworth all had a part in the G Series development and you can see locker room video chats at the whatsg youtube channel.

Here's the tv commercial, and don't worry the song won't get in your head too long...